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Whole Life Insurance




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Who We Are
Whole Life Insurance

Canada’s Leading Insurance Marketplace

Financial protection plus a source of cash,  Protection for life

Your life may change but your coverage won’t. Help provide lifetime financial security for your loved ones, while building your wealth. If you don’t want a life insurance policy that comes with an expiry date, then consider whole life insurance. It lasts as long as you do and builds up money value that you can use during your lifetime.

Whole life insurance covers you until you die. The premiums and death benefit are the same throughout the life insurance contract. A whole life policy also bundles as an investment tool. A part of your premium payments go into a savings account that grows tax-deferred at a rate set by the insurer.

However, returns on investment are lower than other investment vehicles, partly because the provider deducts administrative fees for managing the insurance policy where other investment type insurance companies might not.

How Does Whole Life Insurance Works? A Lifetime of Protection and Growth

Protect loved ones, grow your legacy and even borrow from your policy to reach important goals with participating whole life insurance.

  • With most whole life plans, your premiums (monthly or annual fees) remain the same, regardless of changes to your health. And, your beneficiaries get a tax-free death benefit after you die.
  • The death benefit refers to the amount of money your beneficiaries get when you die. You can name your family or anyone you want as your beneficiaries.
  • Beneficiaries are the people or person you want to financially protect. The exact amount of money they get after you die depends on:
    • how much life insurance coverage you buy and
    • the type of policy you have.
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Benefits of Whole Life Insurance

Participating Whole Life Insurance - A combination of lifelong coverage and tax-advantaged savings to help protect your family and assets for the long-term.

Lifetime Coverage

With whole life insurance, you have permanent coverage for life—your coverage does not end after a certain period.

Cash Value Guarantees

Access the funds in your policy for anything, such as unexpected expenses or to supplement your income in retirement.

Potential for Dividends

A portion of your premiums are invested and the earnings in this account may be paid out to you as dividends.

Estate Planning

The unique features of whole life insurance make it an ideal way to protect your assets and pass them on to future generations.

Benefits of Whole Life Insurance
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Any questions? Call 647-274-9670


We Care About Your Life’s Important Things. Expert Advice with Superior, Honest Solutions – Reliable, Essential and Yearlong Service. At PolicyDirect, we’ve made the process of buying insurance as easy and painless as possible.


Ideally, you want to make sure your debts are covered, so you don’t leave major expenses behind for your loved ones.
Here are a few things to consider:

Whole Life Insurance Plan Details

What types of permanent life insurance are available?

Both participating and universal life offer lifetime coverage and the opportunity for tax-free cash growth, but they’re structured differently.

Term Life Insurance Plan Details

Access Your Money When You Need It

  • Participating Life Insurance
  • Universal Life Insurance
Life Insurance

Participating Life Insurance

- Get the best of both worlds

Lifelong insurance protection for your family with the potential to grow your wealth tax-free.It’s lifelong coverage that pays whomever you choose a tax-free payment when you die. Your policy is guaranteed to grow in cash value as long as you pay your premiums. Cash value is the value of the insurance policy that you can access as cash. Your insurance payout is reduced when you access your cash value. Your payments are pooled in a separate account called the participating account with other policyowners. The funds are professionally managed and may provide you with a dividend.

  • Guaranteed cash values.
  • Guaranteed insurance payout.
  • May pay a yearly dividend.
  • Premiums stay the same.
Universal Life Insurance

Universal Life Insurance

- Insurance as adaptable as you are

Flexible protection that lets you choose your investments and payment schedule. It’s guaranteed, lifelong protection that lets you invest and build your wealth. And it’s one of the most flexible and affordable products available that covers you for life. There are two parts to a universal life insurance policy: insurance and investment. You choose your investments and wealth can accumulate tax-free, within limits set by the government. You can withdraw or borrow from your policy, with certain tax implications. You can also choose who to leave your money to.

  • Guaranteed cash values on some policies.
  • Choose your investment options.
  • Generally less expensive than participating life insurance.
  • Flexibility in premium payments.

Protected Against Unexpected

Protection and security for you and your family.

Right Plan @ Right Rate

We will get you right coverage. Pay only for what you need.

When There Is If In Life

You can count on us, wherever & whenever you roam .


Universal and participating life insurance are the 2 forms of permanent protection. Here’s how they compare:

Participating Life Insurance
  • Guaranteed money grows inside your policy.
  • Conservative asset management
  • Policyowner dividends
Universal Life Insurance
  • Manage your risk profile and choose investment options
  • Cost effective
  • Payment flexibility
Participating Life Insurance
  • Lifetime insurance coverage
  • Guaranteed premium options
  • Guaranteed payout

How can whole life insurance help you?

As you age, or if your health deteriorates, purchasing a new insurance plan becomes much more costly. But with most whole life insurance, the premium is guaranteed to stay the same for the life of the policy.

Plus, when you buy a whole life insurance policy, the benefit is guaranteed for the rest of your life.


Whole life insurance can provide you with the security of knowing your loved ones will have lasting, stable financial protection. It can offer peace of mind early, leaving you free to enjoy your life now.

Are there disadvantages of whole life insurance?

One disadvantage of whole life insurance is the elevated premiums. Because this type of insurance protects you for your entire life and retains a cash value, the premiums you pay for coverage are much higher than other types of life insurance.

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A simple promise : We'll be there when you need us most. When there is if in Life, you can count on PolicyDirect.

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We can assist you in reaching your financial goals with personalized financial pathway that meets your unique needs & goals.

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Get your auto, Property, Travel, Life, Health, Business insurance quote. Your one-stop-solution for all your insurance needs.


How much insurance coverage do you need?

Ideally, you want to make sure your debts are covered, so you don’t leave major expenses behind for your loved ones.


Here are a few things to consider:

  • Your income
  • Net worth
  • Family needs
  • Debt
  • Other insurance you have
How much does it cost?

Generally, permanent insurance costs more than term insurance, but there are a lot of factors that determine the cost of your policy, including:

  • Age – Generally, insurance is less expensive when you’re younger.
  • Health – Family history, chronic diseases and lifestyle can increase costs.
  • Gender – Women live longer than men on average, so insurance may cost less.
  • Occupation – If you have a dangerous job, your insurance costs can be higher.
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At POLICYDIRECT, process of buying insurance as easy and painless as possible. in just a few minutes you could be on the way to obtaining right coverage, protecting your loved ones, and having the peace of mind knowing we haveprotected you and your family.


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